Websites That Build Credibilityin Orange County

Website Design

Client: About Senior Living
Website: aboutseniorliving.com
Role: Brand & Web Designer
Scope: UX/UI Design, Visual Design, Content Structure, Lead Generation

Overview

I designed the AboutSeniorLiving.com website to support families navigating senior care decisions across Southern California and Northern Idaho. The site was built to feel calm, supportive, and trustworthy—prioritizing clarity and empathy while guiding users toward personalized, no-cost placement support.

Brand Positioning

The website positions About Senior Living as a compassionate partner rather than a transactional referral service. Messaging emphasizes guidance, expertise, and emotional reassurance, reinforcing the brand’s role in helping families make confident, informed decisions during complex life transitions.

UX & Information Architecture

The user experience was designed for accessibility across a wide range of comfort levels with technology—particularly for families under stress or time pressure.
Services are clearly organized by care type—assisted living, memory care, board and care homes, and in-home support—allowing visitors to quickly understand options without feeling overwhelmed. Navigation is intuitive and linear, supporting both exploration and fast decision-making.

Visual Design & Tone

A warm, understated color palette paired with refined typography establishes credibility while maintaining approachability. Generous spacing, soft imagery, and a calm visual rhythm reduce cognitive load and create an environment that feels reassuring rather than clinical.

Content Strategy

Content was structured to answer the real questions families face when seeking senior care. Clear service descriptions, testimonials, and a transparent explanation of the placement process build trust and set expectations. Language is direct, empathetic, and supportive—reinforcing that families are not navigating the process alone.

Calls to Action & Conversion

Primary calls to action such as “Start Your Journey” and consultation prompts are integrated throughout the site in a non-intrusive way. Contact forms and consultation requests are designed to feel like an invitation for help, not a sales funnel—encouraging outreach without pressure.

SEO & Lead Generation

The site was structured using SEO best practices, including keyword-focused page architecture, search-friendly content, and optimized metadata. Lead capture is supported through integrated forms and consultation requests, ensuring the site functions as both an informational resource and a conversion tool.

Outcome

The final website provides About Senior Living with a cohesive digital presence that reflects its values of trust, empathy, and expertise. It supports lead generation while creating a calm, confidence-building experience for families navigating senior care decisions—bridging emotional reassurance with practical next steps.

Commercial Real Estate Website

Client: Kim Price Realty
Role: Art Director / Web Designer
Scope: Website Design, UX/UI, Lead Generation

Overview

Kim Price Realty is a commercial real estate brokerage based in Orange County, California, with over 20 years of experience across retail, industrial, office, and specialty-use leasing. As a solo broker operating in a competitive market, Kim needed a professional, credible website that clearly communicated her expertise, showcased active listings, and made it easy for potential clients to engage.

Creative Approach

Website Strategy & Design
The site was designed to function as both a digital brand presence and a practical business tool. I created a clean, modern layout that reflects Kim’s experience and professionalism while remaining approachable and easy to navigate. Careful attention was paid to typography, spacing, and hierarchy to ensure clarity and trust at every touchpoint. See style guide

Structure & User Experience
The site architecture was built for speed, clarity, and conversion across desktop and mobile:

• Home: Strong headline and introductory copy positioning Kim as a trusted commercial real estate partner
• About: Highlights 20+ years of experience and core focus areas to quickly establish credibility
• Property Listings: A clean, scannable layout for featured properties, emphasizing square footage, use type, location, and availability
• Contact: Simple, user-friendly contact form, clickable details, and embedded map for context

Performance & Usability
The website was built with SEO best practices, semantic structure, and optimized assets for fast load times. A mobile-first responsive layout ensures consistent usability across devices. A QR code—used on business cards and printed materials—links directly to the site, reinforcing cross-channel consistency and ease of access.

Outcome

The finished website provided Kim Price Realty with a polished, professional online presence that aligns with her real-world reputation. It supports day-to-day business by helping prospects quickly evaluate listings, understand services, and initiate contact with confidence.

Website Design

Client: Skye Construction
Role: Brand & Web Designer
Scope: UX/UI Design, Visual Design, Content Strategy, Lead Generation

Overview

I designed the website for Skye Construction, an Orange County–based ADU contractor specializing in garage conversions, attached and detached ADUs, and interior remodels. The site was built to clearly explain a complex, regulation-heavy service while positioning Skye as a modern, reliable partner homeowners can trust.

Brand Positioning

The website positions Skye Construction as more than a builder—it presents the company as an experienced guide through zoning, permitting, and construction. Messaging emphasizes clarity, confidence, and ROI, helping homeowners understand both the lifestyle and income potential of ADUs without feeling overwhelmed.

Visual Identity & Tone

The visual system uses clean lines, contemporary typography, and aspirational California-inspired imagery to reflect modern craftsmanship. The design balances professionalism with approachability, reinforcing Skye’s reputation for quality work, transparency, and regulatory expertise.

UX & Information Architecture

The site was structured to educate while driving action:

• Clear Value Proposition: The homepage explains what ADUs are, why they matter, and how Skye simplifies the process
• Segmented Services: Dedicated pages for garage conversions, detached ADUs, attached ADUs, and remodels—each highlighting benefits, visuals, and CTAs
• Mobile-First Navigation: Intuitive layouts ensure homeowners can quickly find answers on any device
• Trust Builders: Process breakdowns, FAQs, and testimonial sections reduce friction and hesitation

Lead Generation & Conversion

Calls to action such as “Get Started” and “Request a Consultation” are integrated throughout the site, paired with streamlined, low-friction forms. Content hierarchy supports informed decision-making while guiding users naturally toward consultation.

SEO & Performance

The site architecture supports organic discovery through service-specific and location-based keyword targeting. Page structure, content flow, and technical considerations were designed to improve visibility for homeowners searching for ADU solutions in Southern California.

Outcome

The final website provides Skye Construction with a clear, modern digital presence that educates, builds trust, and drives qualified leads. It translates a highly technical construction offering into an accessible, confidence-building experience—supporting Skye’s growth as a go-to ADU partner in Orange County.

Stage Play Website

Client: UnRavelled (Original Stage Play)
Creators: Jake Broder & Cath Brittan
Role: Digital Designer
Scope: Website Design, Visual Storytelling, UX/UI

Overview

UnRavelled is an original stage play that explores memory, love, and dementia through the intersection of science and art. Inspired by real stories rooted in neuroscience and human experience, the production required a digital presence that could reflect its emotional depth while remaining accessible to theater audiences, educators, and advocates. The website needed to feel thoughtful, cultural, and human—positioning the play as both a performance and a conversation starter.

Creative Approach

Concept & Narrative Structure
The website was designed as a digital extension of the stage itself. Visual layering, soft fragmentation, and restrained motion were used to echo themes of memory, loss, and emotional unraveling. Story-driven sections guide visitors through the play’s purpose, themes, and impact—mirroring the narrative arc of the production without overwhelming the user.

Typography & Visual Tone
Typography balances cinematic elegance with clarity. Expressive headline type evokes theatrical weight and emotion, while clean, readable body copy ensures accessibility across audiences—from theatergoers to academic and advocacy communities.

Color & Atmosphere
A subdued, cinematic color palette of deep neutrals, soft gradients, and warm highlights was selected to reflect the play’s emotional gravity. Contrast was used intentionally to guide attention toward key actions such as ticketing, performance details, and press engagement, while maintaining sensitivity to accessibility standards.

Audience-Focused Design
The site was structured to serve multiple audiences with ease:

• Theatergoers: Clear access to performance dates, venues, and ticketing
• Educators & Advocates: Contextual content around neuroscience, memory, and dementia
• Press & Media: Centralized access to reviews, interviews, and press materials

The experience was fully responsive, ensuring visual integrity and usability across mobile, tablet, and desktop.

Outcome

The final website provided UnRavelled with a refined digital presence that matched the sophistication and emotional resonance of the production itself. By blending storytelling with intuitive UX, the site became a central platform for audience engagement, ticket sales, and cultural outreach.

This project demonstrates my ability to translate complex, emotionally driven subject matter into a clear, respectful, and visually compelling digital experience—balancing art, narrative, and usability within a single system.